In today’s world, we are experiencing rapid changes in nearly every single sphere of our lives. Technological changes and advancement are causing the evolution of every aspect of our lives and our living environment. From industry and production, all the way to the tiniest service sector – everything is changing and evolving fast. That change is present in the fashion industry as well. It might seem strange that fashion is changing due to technological advancements and trends, but the industry is displaying fast improvements. That change starts with the process of designing and creating fashion, through production, marketing, sales, commerce, data collection, and analysis.
Technology changes fashion for the better? / Scissors and drawing materials
Every part of the fashion industry has been touched by the technological change to some extent – and the changes are irreversible. These changes are a logical answer to the fact that customers’ lives are becoming more and more intertwined with technology changing their needs and wants. These changes are evident in the way existing processes evolve, as well as in the new processes that are emerging. These changes are also in the development of the new solutions, materials and the way fashion works as a whole. These evolving industries and processes are leading to the creation of new IT companies such as Frontech Solutions EU. that create flexible software solutions for the everchanging industry needs.
Tech trends in fashion
So, what are the new trends in our tech age? How is the Fashion industry influenced and what can we expect in the future of fashion and clothing production? With so much going on in fashion and technology, it becomes increasingly hard to list all of the changes we are experiencing, however, there are certain predominant advancements worth noting first.
Some of the major changing elements in the fashion industry are tied to data collection and rapid data analysis tied in with artificial intelligence in order to improve fashion and trend prediction. The other part is tied to the consumer experience of shopping, purchasing and researching fashion items and their acquisition. The third part is closely connected to the technological advances in the fashion items themselves caused by the development of the Internet of Things.
AI, rapid data collection and analysis
Technological advancement is helping brand name companies to predict and understand customer behavior and interests. Artificial intelligence is getting more involved not only in the field of data collection but also in the field of its analysis and projection. Combined with the understanding of style, textures, and aesthetic data, AI is becoming capable of creating predictions of design trends in the future. Combined with the human, final designer touch, the AI-based designs are becoming more and more in tune with the market needs and wants. Some brands are experimenting in further advances while still using rapid data analysis to steer the traditional designing process in the direction of predicted market trends and consumer needs.
Rapid data collection and analysis are also causing the creation of so-called Fast fashion, which is pushing out the traditional seasonal fashion. It works by collecting a vast amount of data that is used to predict micro trends and consumer interests which are then met through almost real-time fashion styles that are created and put on the shelves. In this way, the market’s needs are met almost instantly removing the need for sessional fashion trends (usually used to assess the interest of the market). Combined with social media power, like Pinterest and Instagram and also influencer marketing, fast fashion provides and instant gratification to the customer.
The sales process is currently going through a major change due to technological advances. The process is shifting towards online shopping platforms. Having online e-commerce platforms also allows companies to market their products worldwide and target small niches of customers. This also changes the way customers see and experience brands and the way they interact. Their preferences for brand names shift as well. These changes also force companies to keep up with these technological trends to keep up with their market and consumer base. Fast fashion and the abundance of choice leads to the adoption of new sales technologies. Keeping the customer in the store and interested becomes a necessity and brings in to play new techs such as AR and VR.
Virtual reality allows customers to visit virtual showrooms and have a virtual experience of a real store in the comfort of their homes. It allows a customer to experience the way a fashion product looks, to visualize it, thus increasing the chance of making a purchase. It also brings customers into the stores as many customers prefer the real feel trough the interest in creating VR experience. Augmented reality also brings in new quality to online and real shopping. AR allows an online shopper to experience the item in 3D, while an offline shopper can access digital media on the item trough AR or try it on using an AR mirror. AR also leads to new leaps in marketing trough interactive catalogs, AR created stores and other advances.
These elements are increasingly getting entangled and combined with other technological breakthroughs. In the near future, customers will be able to use smart devices in stores to search for similar items, deals, and sales and also do comparisons with other stores and fashion items online in real-time. This will change the way they make decisions and shop. Combined with mobile payment technologies that are on the rise, both fashion, and commerce for good will be changed for good.
Fashion and the internet of things
With the development of the Internet of Things, the fashion industry made a great leap forward technologically. Consumer-driven market caused the creation of a number of wearable gadgets such as smartwatches, bracelets, and jewelry. The fashion designers quickly stepped in providing a much-needed dimension of design and style into these tech novelties. Incorporating them into well-known brands leads to technological advancement in fashion. The next steps can be foreseen as the creation of smart fabrics and materials that can be worn and used to interconnect. For example, using smart shoes that can connect to your phone or the internet and measure distance, location, heart rate, and other data to create your workout log is not that distant future.
With many companies experimenting with wearable circuits, smart fabrics and other high-tech ideas, the internet of things will soon develop around us to an almost unimaginable level. This development will change the way we view fashion and the fashion industry for good.
Technological advancements have considerably changed the customers and their shopping experience. These changes have made their effect even in the fashion industry. The customer now has high expectations and demands to be serviced at a moment’s notice. This crucial change has made the fashion industry embrace new technological trends in order to keep up with the customer’s needs. It’s the only way for the fashion industry to keep the sales up while ensuring customer loyalty. These changes are not stopping and they will lead to further change and an interesting future in the Fashion industry.