The multinational has focused most of the improvements in the camera and image processing.
Apple on Tuesday celebrated its biggest event of the year, the presentation of new iPhone phones, in which on this occasion it opted to follow the classic line, with few changes and the majority of news focused on the camera and the treatment of images.
The multinational directed by Tim Cook presented the iPhone 11 Pro, successor to the XS and called to be the company’s new standard telephone at the Steve Jobs Theater in its headquarters in Cupertino (California, USA); the iPhone 11 Pro Max, with the largest screen; and the iPhone 11, the simplest and cheapest version.
The main novelty of the 11 Pro and 11 Pro Max models is that they have for the first time on an iPhone with three lenses in the rear camera – one more than the simple version – as well as the night mode when taking pictures.
The lenses are in a square frame, which has slightly changed the traditional design of these phones, and consist of a 12 megapixel telephoto lens, a 12 megapixel wide angle and a 12 megapixel ultra wide angle.
The iPhone 11 Pro has a 5.8-inch screen, while its ‘older brother’, the 6.5-inch Pro Max, and both feature an OLED super retina display, in addition to a battery life that exceeds 4 and 5 hours respectively those of their predecessors.
The processor of the new Apple devices is A13 Bionic, “the fastest in the market,” according to the company, capable of carrying out a trillion operations per second.
The company has followed the trail of its competitors Samsung and Google and has placed special emphasis on its new models in the treatment of images by artificial intelligence, integrated in the phone to automatically improve the quality of blurred images or taken in low light conditions through night mode.
The new Apple smartphones can be ordered online starting this Friday and will arrive in stores on September 20 at a price of $ 699 for the iPhone 11, $ 999 for the iPhone 11 Pro and $ 1,099 for the iPhone 11 Pro Max.
In spite of the novelties of this Tuesday, the great updates of the iPhone are expected for next year, when according to the specialized press Apple plans to revolutionize its phones with both folding models in the style of Samsung’s Galaxy Fold and with versions compatible with the new network 5G.
Apart from the phones, the Cupertino company also took advantage of the event to reveal a new watch model, the Apple Watch Series 5, whose screen always remains active, as well as the seventh generation of its iPad tablet.
The screen of the previous versions of Apple Watch was darkened if it was not in the correct position or was not activated with the finger, something that does not happen with that of the new model, which in these circumstances only reduces the brightness, but always remains active.
For its part, the new iPad model, the first seventh generation, has a 10.2-inch retina display, an A10 Fusion chip that substantially increases speed and is compatible with the Apple Pencil and the Smart Keyboard.